Recruiter.com Group, Inc. (NASDAQ:RCRT) has debuted a shareholder rewards program on the fintech platform TiiCKER, as part of its public company campaign.
Perks are available at TiiCKER.com/RCRT or on the TiiCKER app and can be redeemed when a shareholder creates an account and connects their brokerage account to verify their stock ownership. In addition to rewarding shareholders with free perks and online merchandise, Recruiter.com said its investors can also interact on the platform.
Recruiter.com CEO Evan Sohn said the company is excited to enhance shareholder relationships and develop new investor connections by offering these rewards.
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"Recruiter.com is at the beginning of its public company journey and attracting and engaging a connected community of shareholders will be a critical component to building brand awareness," Sohn said in a statement.
TiiCKER will run the perks program and handle the direct-to-shareholder marketing and investor engagement for Recruiter.com, the company said.
According to a 2020 national TiiCKER/Harris Poll, 77% of everyday investors would be more likely to buy shares of a company if they were offered a shareholder perk, reward, or product discount, Recruiter.com said.
TiiCKER CEO Jeff Lambert said retail investors want to connect to the brands they love.
"Shareholder Loyalty is the next major trend in affinity marketing thanks to our ability to verify, reward and engage existing shareholders and attract new investors to the company,” Lambert said in a statement.
Recruiter.com said the TiiCKER fintech platform and mobile app will provide access to product discounts, VIP events and exclusive perks to shareholders, as well as commission-free trading, editorial content and a shareholder store for owners.
New York City-based Recruiter.com is an on-demand recruiting platform providing talent acquisition for startups to Fortune 100 companies.
Contact the author at susie@proactiveinvestors.com