X1 Esports and Entertainment Ltd. (CSE:XONE) has provided an update on commercial progress with its wholly-owned Tyrus LLC subsidiary, saying Tyrus has seen steady growth in brand deals – contracted campaigns or product placements for brands with Tyrus-managed influencer talent – during 2022.
The video game and media portfolio company noted brand deals for talent grew almost 90% from March 2022 to July 2022, going from an average of 18 to 34 contracts closed per month.
“It was recently recognized by Business Insider as one of the top influencer talent management firms in the space with agents who are among the most impactful in the industry,” X1 Esports and Entertainment CEO Mark Elfenbein said in a statement.
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“We’re excited with the progress we’re seeing and believe with the appetite of large brands to tap into the unique appeal and reach of gaming influencers, this level of growth is sustainable in the long term,” Elfenbein added.
The company added that notable brand campaigns participated in by Tyrus talent included:
- Amazon partnered with Tyrus talent IAmBrandon, on a campaign featuring its cloud gaming service, Luna;
- HelloFresh-backed original competitive Twitch cooking series, ‘Unleash the Feast’, guest starred four members of Tyrus’ client roster: PastaroniRavioli, Shado_Temple, EdgarAllanBroLIVE, and Catieosaurus (1.6 million TikTok followers);
- Kate Stark engaged by Bank of Montreal (BMO) to appear on Twitch stream, ‘Where Gaming Meets Banking’;
- Warner Brothers partnered with Tyrus talent Brizzy Voices (2.08 million YouTube followers) on the showcase for the 20th anniversary of the release of Harry Potter.
Tyrus LLC, doing business as Tyrus Talent Services, is a content creator and social media influencer management firm, which specializes in helping creators define, grow, and evolve their brands by offering services such as platform management, social media management, & agency representation, according to the company.
X1 Esports and Entertainment is a video game and media portfolio company that owns and operates a growing esports franchise, RixGG. X1 runs video game competitions by teams for cash prizes, and operations ancillary to the competitions such as merchandise and tournaments.
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