DGTL Holdings Inc said its wholly-owned subsidiary Engagement Labs (TSX-V:EL) has signed a major new customer, a Nasdaq-listed multinational technology giant with a market cap of more than US$1 trillion and diversified holdings of operating subsidiaries across technology, media, and entertainment.
The company said the inaugural project will leverage its TotalSocial Data and Analytics Platform-as-a-Service (PaaS) to analyze advertising sponsorship value and the impact of the customer’s flagship web video streaming platform during the most watched sporting event in North America.
The client will leverage TotalSocial to gain a deeper understanding of their multimedia advertising and sponsorship campaigns at major tentpole sporting events, and other global media and marketing opportunities, according to DGTL.
READ: DGTL Holdings subsidiary Engagement Labs inks fifth contract renewal with national US sports league
Engagement Labs (TSX-V:EL) president Steven Brown said high-profile brands complimenting their own massive data and proprietary measurement systems with Engagement Labs (TSX-V:EL)’ unique data and analytics solutions was a testament to the effectiveness of the TotalSocial PaaS.
“As we continue to expand our market presence, partnering with world-class brands establishes a trend of increased utility and accelerates acceptance of our proprietary analytics processes as a leading analytics solution,” he said.
“This trend is strengthening our sponsorship practice and adding more large-scale clients in the tech and media verticals.”
DGTL Holdings is building a portfolio of digital media software and managed service business lines.
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