Givex (TSX:GIVX, OTCQX:GIVXF) Information Technology Group Ltd, the global fintech company, has announced it will open a gift card marketplace inside the digital wallet of Cittamobi, Brazil's largest public transport app.
The partnership enables Givex (TSX:GIVX, OTCQX:GIVXF)’s clients to sell their digital gift cards directly to Cittamobi's millions of transit users, a hard-to-reach audience for many businesses, Givex said.
The first initiative for the new partnership is the sale of gift cards for iFood, the leading Latin American online food delivery service, which is processed by Givex and distributed to dozens of partners through the GivexHub platform inside the Cittamobi digital wallet.
"The launch of iFood Cards in the gift card marketplace is just the start of a long-term partnership between Givex and Cittamobi," Maria Costa, managing director of Givex Latin America said in a statement.
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"In August 2022 alone the app was opened 40 million times. We see a lot of potential here and are in the process of working through new strategic initiatives to continue expanding the gift card marketplace in the Cittamobi app," he added.
The GivexHub platform allows clients like iFood to sell their gift cards in more than 100,000 points of sale and connects the product to more than 70 million users of the biggest digital wallets in Brazil.
"We believe that the partnership with Cittamobi and Givex will take the iFood Card to a new level of growth. Expanding access to the universe of possibilities that iFood offers to a dynamic audience, which focuses on everyday practicality," said Tiago Lemos, head of growth and operations at iFood Card.
Launched in 2014, the Cittamobi app is present in more than 300 cities in Brazil, serving more than 2 million users monthly, offering bus forecasts, better routes, more accessibility for people and convenience such as payments and transport card recharges.
The Cittamobi digital wallet, launched in 2020, allows users to buy credit for their metro cards in cities like Sao Paulo and Recife, or use their cell phone to pay for bus tickets in the city of Sorocaba.
The partnership with iFood via GivexHub enables Cittamobi to offer more to its users, including digital gift cards. One of its goals for 2022 is to expand the app across the country.
"Daily social dynamics have become more and more digital, whether between people or when it comes to consuming products and accessing services," said Cesar Olmos, CEO and co-founder of Cittamobi. "Cittamobi connects passengers using public transport to their city, and with the partnership with Givex, it allows access to the delivery of food, meals and more, adding and diversifying even more the Cittamobi Digital Wallet as a facilitator in the routine."
Givex is a global fintech that offers merchants customer engagement solutions such as loyalty, promotional engine, gift card and digital exchange on a single platform.
The company is integrated with more than 1,000 technology partners, creating an end-to-end solution that delivers strategic and powerful tools to customers and partners. The platform is used by many of the world's biggest brands, covering approximately 96,000 locations in over 100 countries.
The company has been in Brazil for more than 13 years and operates locally through its technology in the largest market leaders.
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