DGTL Holdings Inc said its wholly owned subsidiary Engagement Labs (TSX-V:EL) has signed its fifth renewal subscription contract for TotalSocial Data and Analytics PaaS with a national US sports league.
The company said the 12-month subscription contract renewal is valued at more than C$115,000.
TotalSocial provides this client with a comprehensive and continuous view of consumers and its brand by tracking both online and offline data and conversations, according to DGTL Holdings.
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Engagement Labs (TSX-V:EL) also provides team-level data as well as providing the sponsorship brands with sponsor-level metrics and insights about the impact of their investment with the league on the quantity and quality of consumer engagement, the company added.
Engagement Labs president and CRO Steven M Brown said in now the fifth year of contract renewal, Engagement Labs was honored to continue our long-term relationship with this iconic American sports brand.
“This long-term renewal demonstrates the depth and breadth of the TotalSocial platform in providing clients with a comprehensive understanding of consumer conversations about sports and entertainment, and the insights it provides about ways to drive enhanced fan engagement and dialogue with, and about, key brand sponsors,” he said.
"We look forward to strengthening our relationship for the years ahead as we demonstrate how our data and analytics helps to bring fans from around the world closer to their favorite sports league and teams.”
DGTL Holdings is building a portfolio of digital media software and managed service business lines.
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