Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc has signed a joint reseller partnership with XInfluence, an influencer platform servicing some of the top brands and retailers in North America, the company announced.
XInfluence will resell the Passcreator by Fobi Wallet pass to its customers, and Fobi will resell the XInfluence media platform in turn.
XInfluence delivers a marketing platform for CPG brands that gives them access to more than 2.5 million influencers and celebrities. Brands can filter these influencers based on industry, age, credibility ranking and other key segmentation in order to target a specific audience and maximize return on investment. The firm has previously worked with Unilever, Jamison Whisky and Vodaphone, among others.
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Integrating Passcreator with the XInfluencer’s marketing platform enables brands to not only gain access to an influencer’s audience but also to gain visibility into campaign attribution and return on investment, the company said. Brands will be able to determine how effective campaigns were at driving revenue and track the impact on customer lifetime value.
For example, the ability for a brand to send a message to an influencer’s followers’ mobile lock screens when they are near a store that carries their products, and then measure the impact of that campaign, provides critical information, the company said.
“This partnership with Fobi is very exciting as it gives us the ability to help our clients with a new way to deliver offers to the right people at the right time and place through wallet passes,” XInfluence CEO Mark Wright said in a statement. “On top of this, the ability to drive people to convert offline and provide improved attribution and ROI data makes this a very unique and compelling solution for our brand customers.”
Fobi recently launched its own affiliate and social influencer platform as part of its band monetization tool Qples, the development of which Fobi expects this agreement to accelerate. The Qples platform helps social influencers to monetize their audience by enabling the distribution of offers at scale across a localized, regional, national and global scale.
“This agreement provides Fobi with both an industry leading channel reseller partner and a major catalyst in our sales cycle with global CPG brands,” Fobi CEO Rob Anson said.
“From a solutions point of view, our combined capabilities will deliver an unprecedented digital activation capability for both major brands and retailers resulting in significantly improved promotions, attribution and ROI. It also provides a whole new path of untapped opportunity for enabling the combination of retail data intelligence and social influencer marketing via our wallet passes.”
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