Zalando, the European online fashion retailer, said it has taken the next step in its strategic partnership with Nike.
As part of the “deepening” of the relationship, customers will be able to link their Nike and Zalando accounts to access a selection of products available to Nike members only.
Customers in Germany, Austria, the Netherlands, France, Belgium, Denmark, Sweden, Finland, Italy and Poland will be able to shop Nike footwear and clothing on Zalando directly, Zalando said in a statement.
“The long-term partnership reflects a mutual passion for innovation and provides a pioneering customer experience,” it said.
The service will go live in all the markets where Nike is present with Zalando’s partner program, starting with Austria in October.
“Nike has always been an important partner in delivering customer excitement and inspiration for Zalando,” said David Schneider, Zalando co-CEO.
“We are thrilled to now take this partnership to the next level by offering our customers exclusive benefits when shopping for Nike on our platform.''
Last week, JD Sports Fashion PLC announced a similar deal with Nike, becoming its first European retail partner.