Cinedigm Corp (NASDAQ:CIDM) announced that Realmadrid TV, its channel dedicated to the juggernaut soccer club, has launched on the streaming-for-businesses platform Atmosphere.
Atmosphere is a free-adsupported streaming platform designed for viewing in public spaces, featuring content such as viral video compilations, extreme sports, lifestyle, art, ambient nature, news and entertainment. The platform reaches more than 42 million unique visitors per month and is part of a network of more than 35,000 venues.
Realmadrid TV, which launched last year, will join Cinedigm's other popular offering, The Bob Ross Channel, which is also available on Atmosphere.
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The channel broadcasts matches each week during Real Madrid's LaLiga season, as well as UEFA Champions League and Cup tournament appearances. It also features live press conferences and training sessions, exclusive interviews, classic matches and more, with more than 8,000 hours of content available annually.
"We know that viewers gravitate towards exciting and unique programming on Atmosphere," said Jennifer Soltesz, Cinedigm vice president of business development and strategy.
"Real Madrid, the reigning European champions, have one of the most dedicated fanbases, and working with Atmosphere allows both fans and casual viewers the ability to watch Real Madrid programming at their favorite establishments."
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