Chill Brands Group PLC (LSE:CHLL, OTCQB:CHBRF) is to sponsor 'Lads, Dads & a Couple of Beers', a mental health podcast aimed at men and broadcast across Spotify, Apple and Google.
The affiliation will see Chill Brands become the podcast's official sponsor for its upcoming season and will include social media marketing of the Chill brand in addition to the display and discussion of the group's CBD range.
Callum Sommerton, Chill Brands’s chief executive, said: "We are elated to have secured a sponsorship agreement with the Lads, Dads & a Couple of Beers podcast.
"We will shortly be relaunching our brand and the Chill.com website, both of which will champion relaxation and improved mental health.
“I look forward to bringing the puzzle pieces together and believe strongly that our shareholders will quickly understand how this partnership will help us to reach and attract relevant consumers."