Versus Systems Inc. (NASDAQ:VS, CSE:VS) has announced the appointment of branded content expert Shannon Pruitt to its board of directors.
Pruitt is currently the Global Chief Content Officer at Stagwell Media Network, a global full-service marketing and communications group, where she partners with agency CEOs, clients, publishers, creative, entertainment, sports and gaming companies to develop innovative products and solutions to grow their businesses and offerings, the video games software company said.
"We couldn't be happier to welcome Shannon Pruitt to the Versus team. Her decades of experience collaborating with world-renowned entertainment companies and professional sports leagues around the globe are a tremendous asset for our company as we further expand into Web 3.0 with our Over-the-Top (OTT) and streaming media offerings," Versus founder and CEO Matthew Pierce said in a statement.
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Versus noted that Pruitt has spent 20 years at the forefront of marketing and monetization for global clients, distribution companies, and IP rights holders.
It said she brings extensive consumer engagement and marketing experience from her prior roles at The Honest Company, Dentsu's The Story Lab, and Carat. She has also previously built and led integrated marketing and sales teams at global production powerhouses Fremantle Media, Mark Burnett Productions, Warner Bros, 19 Entertainment, and Octagon, where she was responsible for the strategy and activation of MasterCard's FIFA World Cup, Major League Baseball and the NFL sponsorships.
"I am thrilled to join the Board of Versus Systems. The opportunity to work with a dynamic, innovative team to enable the future of audience engagement for leading brands and agencies is one I could not pass up," Pruitt said.
"My vision has always been to re-imagine how brands connect with their audiences, and Versus is truly changing how we interact with content and environments around us with its leading rewards-based technology," she added.
Versus said Pruitt’s appointment will bolster the company's existing professional sports partnerships and expansion into OTT streaming and media, corporate events, and experiential marketing agencies.
"With her deep experience in consumer engagement and partnerships, Shannon is a perfect fit for the Versus board as the company continues to expand into new critical verticals like OTT and streaming media," added Keyvan Peymani, chairman of Versus’ board of directors.
Versus is an engagement and rewards company that makes live events, games, shows, and apps more fun to watch and play. Versus adds interactive games, polling, trivia, predictive elements, and other win conditions to existing entertainment - whether in-venue or online - making the content more contextual, personal, and rewarding. The company works with world-class sports teams, leagues, venues, entertainment companies, and other content creators to make engaging, rewarding experiences for fans all over the world
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