Givex Information Technology Group Limited (TSX:GIVX, OTCQX:GIVXF) has said its comprehensive suite of products have helped restaurant franchises like The Captain's Boil, Foodtastic and BarBurrito navigate around the rapidly-changing business landscape as a result of the ongoing effects of the COVID-19 pandemic.
The global fintech company noted that restaurant franchises historically have struggled with clumsy integrations, cobbling together various technology products with limited success, while others invest in a long-term tech strategy with a singular partner to support growth and maximize efficiencies.
"What sets Givex apart in the industry is our seamless tech ecosystem that helps restaurant owners and operators make informed business decisions. Many clients sign on with Givex for one product, but end up adding additional products after seeing the value Givex brings," Givex CEO Don Gray said in a statement.
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"Other clients sign on for multiple Givex solutions from the start, after seeing the value of how the products work together. In either case, the common thread is that clients are attracted to Givex due to our scalability, best-in-class customer service, robust reporting and seamless integrations," he added.
As an example, Givex said, The Captain's Boil now employs the full suite of its services, including point-of-sale (POS), kitchen display system (KDS), gift cards, online ordering app and loyalty and inventory control after initially only employing its POS systems across its 20-plus units.
“In addition, Givex created a seamless integration with a third-party app to help The Captain's Boil manage labor costs,” it said, noting The Captain's Boil opened its first US location amid the pandemic in January this year due in large part to its tech stack and its ability to strengthen its takeout/delivery platforms with Givex’s technology.
As the industry evolves, restaurant operators will need to look for cost and labor-effective ways to meet changing customer needs and stand out in a crowded marketplace.
“Technology is no longer an afterthought; finding the right tech partner is one of the most important steps to set a foundation for innovation and growth. By using one provider for multiple solutions, Givex clients can and will continue to harness the company's scalability, best-in-class customer service, robust reporting and seamless integrations to support their growth,” the company added.
Givex provides merchants with customer engagement, point of sale and payment solutions, all in a single platform. The company is integrated with 1,000-plus technology partners, creating a fully end-to-end solution that delivers powerful customer insights. Its platform is used by some of the world's largest brands, comprising approximately 116,000 locations across more than 100 countries.
Contact the author at jon.hopkins@proactiveinvestors.com