4GLOBAL PLC (AIM:4GBL) chief executive Eloy Mazon hailed the transformational impact of the company’s December IPO as the sports data analytics specialist delivered better than expected set of maiden annual results.
The listing, he said, ‘raised our profile and led to the rapid growth of our customer and data bases’.
Translated into hard currency, revenues grew by 36% to £3.64mln, which generated operating profit of £573,000 for the 12 months ended March 31. It exited the year with just over £3mln in the bank.
4Global describes itself as a services and software company focused on major sporting events and the promotion and measurement of physical activity
Simply put, this means it has developed a metho of analysing the impact of a sporting project big or small with accuracy.
The plan since IPO has been to ‘land and expand’, which, means growing its customer base and geographic reach.
The final pillar to the strategy is to grow by acquisition. 4GLOBAL told investors it had a strong deal pipeline, adding that it was in active discussions with several potential ‘complementary targets’.
4Global advises cities, governments, event organisers and sporting bodies on the social, economic, financial, participation and health impact of sport.
Its customer base falls into four broad categories: private businesses such as healthcare firms and insurers, governments, cities and sporting federations.
It generates revenues from just two sources: services and technology.
The former represents just under 60% of turnover.
The initiatives it is involved with might range from the very specific such as tackling inactivity, to helping blueprint the strategy for a major sporting event.
Then there’s the technology business, which represents around 40% of revenues.
Its cloud-based Sports Intelligence product is driven by the company’s DataHub, which has physical activity information on 21mln people.
It details visits to 2,500 sporting facilities such as gyms and sports centres.
And it also has access to information held on customer relationship management systems and outputs from fitness apps and wearable technologies.