PlantX Life Inc. (CSE:VEGA) said it is collaborating with plant-based food innovator and lifestyle brand Future Farm at its Venice Beach Vegan Popup by XMarket location.
The company said two new sandwiches invented by Future Farm’s chef Dennis Samala had been added to the location’s regular menu, the Chicago Style Future Sausage & Pepper Hoagie Roll and the Barbacoa Future Beef Street Torta.
Farm Future products, including meatballs, burgers, and sausage made from top-quality, fairly-grown, non-GMO ingredients, would be featured throughout the Venice Beach store, PlantX said.
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Further, the Vegan Popup by XMarket Venice Beach will host weekly events, including monthly pizza nights featuring Future Farm products, and the store will be decorated with a high-impact outdoor mural, acting as a billboard for Future Farm.
PlantX CEO Lorne Rapkin said on September 14 that the company would be co-hosting an event with Artronika, Future Farm and Pizza 108, featuring pizzas using Future Farm products for the first time ever.
"We absolutely love Future Farm products, and we know our customers will too,” he said.
“Additionally, we will be promoting the Future Farm brand in all our stores, including Canada. We expect to provide Future Farm with premium placement and sampling events throughout the next three months at several PlantX locations, extending the collaboration beyond Southern California."
PlantX is the digital face of the plant-based community, operating a one-stop shop for plant-based products.
Contact the author at emily.jarvie@proactiveinvestors.com
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