Champion Gaming Group Inc (TSX-V:WAGR) announced that Football Outsiders (FO), its football statistics and analytics site, has launched new and improved features, products, and resources, as well as reported significant year-over-year growth.
"With the sports analytics market projected to grow from US$2.5 billion in 2021 to US$8.4 billion by 2026, it's more important than ever to further entrench Football Outsiders as the ‘Home of DVOA’ (Defense-adjusted Value Over Average), and the best fantasy football resource out there," Champion Gaming CEO Graham Simmonds said in a statement.
"That said, we are also extending the brand's footprint with football fans, complementing our premium analysis and content with many new resources to continue our growth trajectory," he added.
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The company announced the following new and updated features:
- The All-32: A new premium game-by-game breakdown from Bleacher Report and NY Times contributor Derrik Klassen analyzes the week's game film and identifies the potential impact on fantasy and betting.
- FO Data Show: A new streaming series with FO editor-in-chief Aaron Schatz, editor Vince Verhei, and contributor Bryan Knowles that calls out data from the week's games that not only fantasy fans may have missed, but mainstream analysis overlooked as well.
- FO Recap Show: A new Monday series with Ian O'Connor (who moves over to FO from his role as Champion Gaming and EdjSports' senior data analyst) and Walkthrough columnist Mike Tanier designed to sift through the key events and results from last week's games, and their potential impact on the season ahead from a fantasy POV.
- Film Room: A new weekly show providing a deeper review of game film contextualizing unique fantasy betting analytics that are not captured or available through traditional data.
- Sunday Live: A new series highlighting the key plays and moments fantasy football fans are talking about, and illustrating their impact on the game through the lens of FO's data and analytics.
- New daily updates: FO contributor Cale Clinton provides daily updates, as well as a weekly Wednesday news show tracking items that could impact the upcoming games through the lens of fantasy data and analytics.
- New FO contributor: Tom Strachan joins FO to provide enhanced coverage of daily fantasy sports as well as data-driven analysis designed to help people become better players on DraftKings, FanDuel, Underdog, and their own season-long leagues.
- More Walkthrough: Mike Tanier's popular column increases to four times per week, enhancing the role of one of the organization's top data and minds and beloved personalities.
- Coach Rankings: The ubiquitous Edjsports Coach Rankings have been layered into FO's regular content offering, along with a new weekly Wednesday show hosted by O'Connor and Verhei to discuss the findings.
"Football Outsiders has been a premier home of premium NFL data and analysis as well as fantasy and betting content for 20 years," said Chris Spagnuolo, Champion Gaming's senior vice president of Content and Strategy.
"We strongly feel these new products and features will broaden our scope and value proposition across any and every conversation around football in an increasingly competitive and difficult to navigate fantasy sports market," he added.
FO continues to exceed expectations, reporting the following year-over-year growth:
- 40% in unique visitors;
- 38% in new visitors;
- 20% in pageviews;
- 36% in subscribers;
- 40% in net online traffic volume;
- 23% in customer spend; and
- 13% in subscriber churn rate.
Champion Gaming is building the "moneyball" of sports wagering. It is a sports content, data and analytics company that provides predictive and prescriptive analytical models and win probability applications and statistics in the sports industry for teams, media, fans, and bettors.
Contact the author at jon.hopkins@proactiveinvestors.com