Cinedigm Corp (NASDAQ:CIDM) has announced a partnership with Katch to integrate its unique genomic data into Cinedigm's forthcoming, flagship streaming service, Cineverse.
The premier streaming firm said Cineverse will be among the first to enhance content discovery by utilizing an extensive metadata classification system to categorize film and television series via Katch's proprietary set of universal genomic traits, which that account for tone, character arcs, mood, context and thematic nature, among many other qualitative traits.
“We are excited to lead the way in utilizing Katch's Media Genome to enhance content discovery and look forward to rolling out other forthcoming enhancements such as an integrated loyalty program, digital rewards, and collectible NFTs (non-fungible tokens),” Cinedigm chief technology & product officer Tony Huidor said in a statement.
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“Our partnership with Katch will help us change how our viewers discover new movies in the same way that Pandora significantly changed the music industry by enabling listeners to more easily discover music that perfectly matched their music tastes,” Huidor added.
Cinedigm noted that by using Katch's genomic traits, content available on Cineverse can be described beyond its genre, with substantially more detail, by capturing more than 2,000 unique variables that represent highly nuanced dimensions for each title, allowing Cinedigm to program collections of content that are far more accurate and thematically cohesive than those programmed by most streaming services.
The company added that Katch's proprietary data and analytics provide streaming platforms with actionable programming insights into why certain film and TV series are connecting with different audiences, allowing Cinedigm to refine its content programming and content acquisition strategy over time.
Cineverse is Cinedigm's new, all-in-one streaming service that will feature over 20 free ad-supported streaming television (FAST) channels alongside thousands of titles available on demand, according to the company.
Cinedigm entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to the world's largest media, retail and technology companies. As a leader in the rapidly evolving streaming ecosystem, the company continues its legacy as an innovator through its adoption of next-generation technologies, such as artificial intelligence and machine learning, through its proprietary, highly-scalable Matchpoint technology platform.
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