Blackbird plc, the AIM-listed technology licensor, developer and seller of market-leading cloud native video editing software, launched a new study on September 7 demonstrating that its platform is up to four times faster than on-premise video editing platforms for popular video production workflows.
The study invited a select group of professional sports video editors to compare Blackbird’s browser-based editing platform with traditional on-premise non-linear editors (NLEs).
Results found that Blackbird was between 1.8 and four times faster than the NLEs tested.
Chief executive officer Ian McDonough said: “To be able to demonstrate that users of Blackbird can edit and publish content in up to a quarter of the time of other professional editing platforms on key video workflows is a fantastic result for our customers.
“High-velocity and high-quality content production is an exponential win for media platforms and viewers.
“This is because faster content has higher value to the viewer as it’s closer to the live event.”
Content-production speeds are more important than ever for broadcasters and rights holders, since viewer numbers and engagement levels are significantly enhanced the sooner desired content can be accessed during or after a live event.
Streaming media analyst Dan Rayburn commented on the study: “Words like speed, scale and quality are used routinely in the industry but it’s important to measure how fast cloud-editing systems really are and the direct impact they can have on your bottom line.
“In this study the results are pretty staggering when comparing the speed of browser-based Blackbird with on-premise editing platforms for the creation and distribution of content to viewers.”
BIRD shares were up nearly 1% to 19.7p as of September 7, 13:30 BST.