Netflix will not allow commercials involving cryptocurrency when its advertising tier launches in November, sources have told The Sydney Morning Herald.
Speaking on the condition of anonymity, insiders told the Australian newspaper that gambling and political advertisements will also be banned, and the company is “still considering restrictions” on pharmaceuticals.
Netflix will not market any products to children either, according to the report.
The beleaguered streaming giant announced its cheaper advertising tier, which will feature unskippable promotions, earlier this year, with Microsoft Corp supplying the underlying technology.
According to The Wall Street Journal, Netflix intends to charge around US$65 per 1,000 viewers reached in the US, a significant premium on average rates for network television advertisements.
While originally planned for 2023, Netflix has brought its advertising launch forward to this November as it tries to shore up support before Disney+ releases its own advertising tier in December.
Netflix shares have dropped by over 60% year to date on heavy subscriber losses and a significant reduction in app downloads.
Netflix UK has yet to disclose the subscription price of its advertising tier.