Chill Brands Group PLC (LSE:CHLL, OTCQX:CHBRF) said it has inked a brokerage agreement with Bellator Group to "support and expand" US distribution of its CBD product lines.
Specifically, its new partner will work closely with Chill’s internal sales team to monitor market trends.
This, investors were told, will enable Chill "to gather more accurate data and swiftly adapt its sales plans to improve the uptake of products by retail buyers and consumers".
Bellator will also market Chill's CBD range and potential future product extensions to its wider network of retail contacts, the company added.
"We are thrilled to be working with Bellator Group to refine our approach to retail sales,” said Chill’s chief executive, Callum Sommerton.
“This relationship forms part of our strategy to work more closely with retailers, ensuring that our products are given the best possible chance to perform.
“As an established specialist broker for the CBD industry, Bellator has an extensive network of connections and the expertise required to generate success in our primary product category."