Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc said it has entered into a reseller agreement with ShopperBridge, one of the top media platforms servicing consumer packaged goods (CPG) and retailers in North America for its coupon platform Qples by Fobi.
The company said revenue will be generated by way of the mutual partnership, whereby ShopperBridge will resell the Qples platform and Fobi will resell ShopperBridge’s media platform.
ShopperBridge provides in-store mobile advertising solutions designed to drive product awareness by targeting consumers in-store, in real-time.
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The partnership will elevate the power of media with ads and retargeting online and drive shopper activation in-store with a hyper-focused localized mobile activation capability, according to Fobi.
Fobi CEO Rob Anson said this partnership would deliver meaningful new topline revenue for the company and its shareholders.
“This agreement provides Fobi with both an industry-leading channel reseller partner and a major catalyst in our sales cycle with enterprise retail customer opportunities, thanks to our greatly expanded access stemming from ShopperBridge’s leading and proven mobile activation technology at the highest levels of CPG brands and retailers,” he said.
“From a solutions point of view, our combined capabilities will deliver an unprecedented digital activation capability for both major CPG and retailers resulting in significantly improved promotions, attribution and ROI.”
ShopperBridge CEO Beth Gregg added that the partnership will allow the company to help its clients by delivering offers at the right time and place through coupons managed on an incredibly easy-to-use system.
“Qples by Fobi’s coupon platform is exactly what many of our customers have been clamouring for, so we are very pleased that we will now be able to provide it to them as part of the ShopperBridge media platform,” Gregg said.
Fobi is a cutting-edge data intelligence company that helps its clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits.
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