DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) revealed that its wholly-owned subsidiary Engagement Labs (TSX-V:EL) has secured four new Platform-as-a-Service (PaaS) contracts from two global consumer packaged goods (CPG) conglomerates.
The New-York based group, which is building a portfolio of digital media software subsidiaries, noted that an NYSE-listed CPG global conglomerate is now a new client under DGTL management.
The combined deals are valued at over $180,000 and are focused on measuring the effectiveness of digital advertising and sports marketing sponsorships activated during "the top broadcasted sporting event in North America", said the company.
DGTL noted that the CPG sector continues to be “a strong market” for Engagement Labs and its flagship social intelligence and analytics platform, TotalSocial.
The company highlighted that the new TotalSocial PaaS agreements include:
- An NYSE-listed CPG conglomerate with a market capital of $360 billion. This first-time engagement allows the conglomerate to pilot the TotalSocial PaaS to analyze the impact of digital advertising and sponsorships for its flagship personal care products (new client);
- Three of America's best-selling ready-to-eat snack brands are leveraging TotalSocial for sponsorship evaluation and measurement of brand amplification of both online and offline consumer discussions pre-and-post campaigns (existing client).
"It's always exciting to partner with a major new Fortune 500 client and equally thrilling to grow our existing relationships with globally recognizable brands,” DGTL Chief Commercial Officer Steven M Brown said in a statement. “Insightful TotalSocial data in conjunction with our experience in evaluating major tentpole events allows Fortune 500 brands to analyze their sponsorship investments and discover what amplifies consumer messaging and sales acceleration.”
Brown noted that Engagement Labs provides sharp insights to marketing executives seeking to improve brand awareness and purchase intent in a “highly nuanced and competitive marketplace.”
“These new contracts from leading CPG clients underscores the value of TotalSocial's proprietary data analytics,” he added.
TotalSocial is a robust social data analytics Platform-as-a-Service that specializes in analyzing, measuring, and scoring the effectiveness of media spend. The TotalSocial platform empowers brands to find new ways to connect more effectively with targeted consumers.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive