The Good Shroom (TSX-V:MUSH) Co Inc announced that its Teonan instant beverage products are launching in all 71 Fresh Thyme Market locations in October.
Fresh Thyme Market is a natural grocery retailer in the midwest United States, which Teonan targeted due to its health-conscious customer base. With the addition of Fresh Thyme Market, Teonan is now selling in around 200 grocery retail locations.
"To succeed in the beverage industry it takes large scale distribution and a sales team with contacts and experience in the product review process of key accounts,” Good Shroom CEO Eric Ronsse said in a statement. “As more larger grocers begin to take on our line of products it becomes more enticing to their competitors to also agree to list it. In other words, the larger we become the faster we grow.”
READ: The Good Shroom Co reports financials for quarter ended April 30, 2022, which saw sales revenue jump to $419,397
Good Shroom is a mushroom CPG house of brands that produces organic certified instant wellness beverages with a custom blend of functional mushrooms under the Teonan brand. Offered in a variety of tea and coffee flavors, the beverages are all probiotic, organic, vegan and gluten-free. Its beverages are presently sold across North America through its online stores
Additionally, the company announced that Stephanus Rossouw has resigned as a member of its board of directors effective immediately in order to pursue other opportunities.
"We'd like to thank Stephanus for his dedication and service to the company during its difficult start-up phase and into its next chapter,” Ronsse said. “We wish him good health and success in his future endeavors."
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