Versus Systems Inc. (NASDAQ:VS, CSE:VS) said it has signed its first contract in the Over-the-Top (OTT) streaming media and TV vertical.
The contract, the company’s first long-term foray into television and streaming media, is a multi-year agreement. It includes adding interactive and second-screen elements to shows and content connected to a new sports team-focused OTT channel that will launch in the fourth quarter of 2022.
"Television is the future of Versus Systems. Over the next two years, beginning with this OTT partnership that will launch in Q4, we're going to bring our patented fan engagement software to the multi-hundred billion dollar AVOD and SVOD television verticals,” Matthew Pierce, founder and CEO of Versus Systems said in a statement.
READ: Versus Systems enters definitive agreement for sale of 4.15M company shares
“Sponsorships and advertising on streaming media is going to be more personalized, more contextual, and more rewarding than traditional linear broadcast TV ads could ever be."
“From Netflix's recent partnership with Microsoft, from Disney's upcoming AVOD service, to the Warner Bros-Discovery merger, and to the recent partnership between YouTube and Shopify it's clear that content creators and distributors are eager to find new ways to create innovative, rewarding connections between audiences, brands, and the content that they love. That's where Versus is going to succeed. We're bringing our best-in-class in-venue fan engagement platform to fans at home," Pierce concluded.
Versus Systems is an engagement and rewards company that makes all content, from live events, to games, shows, and apps more fun to watch and play.
Contact the author at jon.hopkins@proactiveinvestors.com