Guild Esports PLC (LSE:GILD, OTC:GULDF) said it signed a one-year global sponsorship deal with The Coca-Cola Company (NYSE:KO).
Coca-Cola becomes the Esports teams’ sixth sponsor, while also making it the first European Esports team to sign a global sponsorship with the iconic drinks brand.
According to a statement, the total contract value is “confidential and payable in cash.”
"Guild is signing up some of the world's most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner,” said Guild Esports' chief executive Kal Hourd.
“They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry."