DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) has announced that three high-profile brands in the media and technology sector have signed inaugural service contracts with its flagship platform-as-a-service (PaaS) TotalSocial.
TotalSocial is a robust social data analytics PaaS that specializes in measuring and scoring the effectiveness of media spend for Fortune 500 level brands.
The three new accounts will add sales revenue, client diversification, and opportunities for long-term growth through annual licensing contracts and access to a full-service suite of social media marketing solutions, according to DGTL.
READ: DGTL says subsidiary Engagement Labs wins $1M service contract from global leader in digital audio content
The new clients include one of the largest US-based commercial broadcast television networks, which signed a proof-of-concept with TotalSocial to provide the true value of its active audience; one of the fastest growing media platforms, which signed up to measure the digital brand impact of major “tentpole” media events; and lastly, a cutting-edge film and television production company founded and led by an NBA superstar, to measure the effectiveness of the title sponsor of one of their most successful streaming television programs.
DGTL chief commercial officer Steven M Brown said the company is thrilled and committed to partnering with great brands to provide insightful data and analysis to their storytelling beyond genre, format, and platform.
“Our clients recognize that our proprietary data on consumer conversations can have an enormous impact on their brands in terms of sales, brand equity, and other KPIs,” Brown said.
“These new key accounts recognize a depth of experience and a track record of success with other clients in the diversified global media entertainment and technology sector, all of which revolve around a range of content and audiences and screen formats.”
DGTL Holdings is building a portfolio of digital media software subsidiaries. DGTL - Digital Growth Technologies and Licensing - specializes in accelerating fully commercialized enterprise-level digital media technology companies entering a rapid growth lifecycle stage within the sectors of social, mobile, gaming and streaming.
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