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The Markets
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Fashion & brands

The Valens Company nominates marketing and branding expert Aida Moudachirou-Rebois for election to company’s board

“Her deep brand-building expertise, along with her product development and innovation experience align with the company's most critical priorities today,” Valens CEO Tyler Robson said

The Valens Company (TSX:VLNS, OTCQX:VLNCF) Inc has announced that Aida Moudachirou-Rebois, senior vice-president and global chief marketing officer at MAC Cosmetics, intends to stand for election to the company’s board of directors at its annual shareholders' meeting on August 2, 2022.

The company noted that Moudachirou-Rebois has extensive experience leading and developing global brands at major multinational corporations, where she has proven adept at building and sustaining both revenue and profit growth through innovation, new product categories, and defining consumer experiences.

"We couldn't be more delighted to put forward Ms. Moudachirou-Rebois as a director nominee for our board of directors. Her deep brand-building expertise, along with her product development and innovation experience align with the company's most critical priorities today,” Valens CEO Tyler Robson said in a statement.

READ: The Valens Company posts higher 2Q revenue as Green Roads and B2B sales record double digit growth

The nomination comes as Valens continues to strengthen its corporate governance policies to support its growth, including separating the chair and CEO roles and appointing an independent board chair, maintaining a majority independent board, and combining fresh perspectives, expertise, and capabilities that reflect the continued progression of the business.

If all nominees are elected, Valens said the board will consist of seven directors, two of whom are female, one of whom is racially diverse and another who self-identifies as LGBTQIA+.

Moudachirou-Rebois brings 20 years of international executive experience, with a focus on consumer-packaged goods and personal care brands including at L'Oreal, Johnson & Johnson (NYSE:JNJ) and Revlon (NYSE:REV) Inc in Paris, London and New York.

At MAC Cosmetics, she is responsible for marketing, including product development and innovation, consumer education and brand communication.

Armed with an MBA from ESSEC in Cergy, France, she is an expert in brand-building, global and local brand management, new product development and consumer engagement with an emphasis on modern omnichannel marketing, Valens noted.

Valens CEO Robson is confident that Moudachirou-Rebois will support the company’s strategies for its next phase of growth to become the leading global manufacturer of branded cannabis products.

"Ms. Moudachirou-Rebois' perspective and contributions will help us to strengthen and diversify the skillset of our incumbent board and deliver value for all stakeholders,” he added.

A leading manufacturer of cannabis products, Valens provides proprietary cannabis processing services, in addition to best-in-class product development, manufacturing, and commercialization of cannabis consumer packaged goods.

The company's high-quality products are formulated for the medical, health and wellness, and recreational consumer segments, and are offered across all cannabis product categories.

It also manufactures, distributes, and sells a wide range of CBD products in the United States through its subsidiary Green Roads, and distributes medicinal cannabis products to Australia through its subsidiary Valens Australia.

Contact the author at jon.hopkins@proactiveinvestors.com

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