More than 300 million items were purchased over two days, with Amazon Prime members snapping up 100,000 items a minute.
EQM Indexes co-founder and CEO Jane Edmondson takes Proactive through the Amazon Prime Day annual sale, which saw 2021 numbers overtaken as members took advantage of bargain prices.
"Online retail has been at a little bit of a disadvantage relative to traditional retail as the economy has been reopening ... but what we saw with Amazon Prime Day is that people are still shopping quite extensively online," Edmondson said.