Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc announced it has launched a digital loyalty and member card program for British Columbia (BC) cannabis retailer Eggs Canna.
The company said Eggs Canna would utilize the digital loyalty offering to better engage with their customers and increase customer retention while helping them better conform to the regulatory restrictions around membership and loyalty programs for the cannabis industry in BC.
Fobi said its marketing functionality would enable Eggs Canna to message directly to their retail customer base via the lock screen on their mobile phones, allowing the brand to highlight upcoming events, featured products and brands, educational messaging, promotions, price reductions, and other relevant information.
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Through integration to the Barnet POS, retailers like Eggs Canna can use Fobi’s technology to push out personalized and targeted promotions based on past purchase behaviour, notify customers about inventory levels such as when their favourite strain is back in stock, and measure the overall performance of their marketing activations.
Further, using geo-fencing, Eggs Canna customers’ digital membership cards are automatically pulled up to their lock screen when they near an Eggs Canna shop. The retail clerk simply scans the wallet pass at the till to register a customer’s purchase and any points or promotions received are automatically updated on the digital member card.
Fobi CEO Rob Anson said the cannabis market was yet another highly regulated industry that was ripe for disruption and digital transformation.
“Our digital loyalty and member card along with AltID age verification is a perfect fit for these highly regulated industries,” Anson said. “We are always looking to work with progressive and forward-thinking brands and retailers who focus on delivering a seamless and dynamic customer experience.”
Eggs Canna director of operations Craig Lust added that choosing Fobi’s digital loyalty and membership program was a no-brainer.
“Improving the customer experience is always a priority for us, and then being able to improve our marketing through better targeting and segmentation and ultimately to be able to measure attribution and quantify increases to the customer lifetime value make this a truly unique solution in the marketplace,” he said. “We are extremely excited about this project and the impact it will have on our business.”
Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) is a cutting-edge data intelligence company that helps its clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits.
Contact the author Emily Jarvie at emily.jarvie@proactiveinvestors.com
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