Creso Pharma Ltd's (ASX:CPH, OTCQB:COPHF) Canadian subsidiary ImpACTIVE has appointed three new brand ambassadors to drive brand awareness and product uptake ahead of its expected launch in the coming weeks.
The company is collaborating with prominent female professional golfer Kelly Whaley, men’s professional golfer Will Wilcox and leading performance coach Dr Troy Van Biezen, who are now ambassadors and spokespeople for ImpACTIVE.
Interestingly, the ambassadors already have an established social media following that the company is looking to leverage to help drive product awareness and potential sales
Each new brand ambassador and their respective teams will work with the ImpACTIVE marketing team to create a library of uniquely branded content including videos, photographs, social media post templates and sponsored content.
“Significant exposure”
Creso Pharma CEO and managing director William Lay said: “It is my pleasure to welcome ImpACTIVE’s new ambassadors to the company.
“Each new appointment builds on our existing roster, which has provided us with significant exposure in Canada and North America more broadly.
“Each new ambassador represents an exciting fan base and network to promote ImpACTIVE’s products to.
“Kelly has a growing fan base and is fast becoming a big name in women’s golf, while Will has an exceptional story to share about his battles with pharmacological interventions and how more natural therapies have assisted him in his battle.
“Dr Van Biezen is seen as a known figurehead across both hockey and golf, and we look forward to working with him to broaden our own networks.”
ImpACTIVE’s new brand ambassadors (from left to right) Dr Van Biezen with Tiger Woods, Kelly Whaley and Will Wilcox.
Notable achievements
Kelly Whaley is a breakout golf star who turned professional in 2019 and is currently taking part in the Ladies European Tour.
Will Wilcox is an American professional golfer and member of the PGA Tour that has previously battled with painkiller usage and addiction after injury.
Meanwhile, Dr Troy Van Biezen is a well-known performance coach that has spent more than 20 years on the PGA Tour while undertaking chiropractic roles for NHL teams.
Commenting on the new signings, ImpACTIVE’ managing director Brett Ayers said: “These signings mark significant progress in ImpACTIVE’s brand progress.
"We believe that as more and more prominent athletes and the clinicians they trust come forward in support of CBD, and more specifically in support of ImpACTIVE, that we will be able to leverage these relationships and grow our name in the athletic space.
"Our objective has always been to provide alternatives to athletes in their recovery, but stigma continues to exist. Our hope is that as people come forward, more athletes will feel comfortable doing so as well.”
Creso Pharma's William Lay added: “ImpACTIVE’s planned product launch is well progressed and a number of near-term initiatives are underway to drive sales growth. We will continue to provide additional updates as developments materialise.”