Bridgeline Digital Inc (NASDAQ:BLIN) said its TruPresence franchise platform has been chosen by the global auto services provider to power their franchise digital marketing for their US-based location.
The company said the auto services provider, which has more than 1,000 locations globally, selected TruPresence to implement their SEO auditing and analysis suite to increase their local digital footprint of every location as well as brand awareness and search engine rankings at the national level.
TruPresence’s suite of tools evaluates the effectiveness of the brand’s overall digital presence, allowing it to establish a set of benchmarks that will elevate the digital presence of each location which increases the number of customers they convert from online to their physical stores.
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“TruPresence’s recently released location analytics feature reports on individual-location web pages, offering key analytics that measure and improve the performance of each location more accurately than traditional SEO software,” said TruPresence EVP Jeremy LaDuque.
Bridgeline CEO Ari Kahn added that the company’s new partner had more than 60 years of experience in the automotive industry and Bridgeline was excited to be a part of their continued legacy of success.
“I look forward to seeing how TruPresence will help them grow locally and nationally,” Kahn said.
According to Bridgeline, TruPresence plans to release industry indexes that will allow national brands to not only evaluate themselves against individual competitors but also against industry benchmarks – establishing the first national index of franchises.
Bridgeline Digital helps companies grow their online revenue by increasing traffic, conversion rates, and average order value.
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