Phunware Inc (NASDAQ:PHUN) announced that its Smart Advocacy Solution (SAS) — the company’s tech-enabled politics mobile solution — will offer a social media integration with Twitter.
The Smart Advocacy System was the foundation for the Trump 2020 mobile application portfolio on Apple iOS and Google Android, the company noted, providing access to the features and capabilities of Phunware’s Multiscreen-as-a-Service (MaaS) platform to help build, manage and engage voters and constituents on mobile.
The integration with Twitter will enable organizations and politicians to curate content for users by selecting specific Twitter tweets to showcase in-app. Additional integrations are expected as new social platforms make third-party feature sets available, the company said.
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“As we approach the 2022 midterm elections and the 2024 presidential election, politicians and advocacy groups are looking for new ways to ensure that their target audiences stay informed, all while minimizing the noise created by large platforms like Twitter due to their ongoing spam bot and fake account challenges,” Phunware CEO Alan Knitowski said in a statement.
“Our Smart Advocacy Solution delivers a digital center of gravity for any constituency, with tech integrations like these allowing our customers to have more control over their authenticity, displayed content and messaging instead of simply relying on algorithms or chance to determine who sees what and when they see it.”
Phunware has previously stated that the system also offers the ability to calculate instant device reach counts within specific congressional districts, the ability to join these polygons with other audience segments including interest, issue, intent, or language, and the ability to save these settings into unique audiences for media activation via data-enriched media campaigns.
Phunware is a pioneer of MaaS, an award-winning, fully integrated enterprise cloud platform for mobile that provides companies the products, solutions, data and services necessary to engage, manage and monetize their mobile application portfolios and audiences globally at scale.
Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com
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