Bridgeline Digital Inc (NASDAQ:BLIN) announced that its natural language processing and artificial intelligence search tool, Celebros, has been chosen by PharmaDirect to power its on-site search.
The cloud-based marketing technology software provider said with hundreds of keyword-specific products, PharmaDirect chose Celebros software to effectively assess the performance of its online search functionality, generating revenue with indexed product data and relevant search recommendations.
“Our new partner has been in the pharmaceutical industry for decades, and we are excited to be able to aid in their continued success by providing tools to better their customers’ journey,” Bridgeline Digital CEO Ari Kahn said in a statement.
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“I look forward to seeing how Celebros will help them grow their revenue strategy,” Kahn added.
Bridgeline noted that Celebros’ natural language processing makes it easier for PharmaDirect’s website to fully comprehend searcher intent, no matter the search query, and provide relevant search results to their customers in seconds.
The company added that the Celebros software will fine-tune results to match user behavior, providing a personalized experience for customers on their journey to find what they need.
Bridgeline Digital helps companies grow their online revenue by increasing traffic, conversion rates, and average order value.
Contact Sean at sean@proactiveinvestors.com