Wishpond Technologies Ltd. (TSX-V:WISH, OTCQX:WPNDF), a provider of marketing-focused online business solutions, said it has launched a new Website Builder product, designed to help businesses generate leads and sales.
The new product enables small businesses to create high-quality, marketing-optimized websites incorporated with a full suite of marketing tools and integrated with Wishpond's complete software solution, the company said.
It said the Website Builder was a “significant” product release for Wishpond as it increases customer retention, reduces churn, and increases customer satisfaction.
"Wishpond's new Website Builder is not like other comparable products. This is a website builder that is designed from the ground up to help businesses generate leads and sales, as opposed to other tools where those are afterthoughts,” said Jordan Gutierrez, COO of Wishpond, in a statement.
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“With other website builders, you need a ton of work and pay for extra systems to get the marketing functionality that Wishpond offers out of the box. Businesses can now use Wishpond to build their website and manage all of their marketing campaigns, under one roof."
The Website Builder is equipped and integrated with all of the marketing tools needed to grow a business and increase online sales, including lead tracking and segmentation tools, personalization abilities, advanced forms and pop-ups, integration with Wishpond's email marketing tool, referral marketing, calendar functionality, popups, and more, Wishpond said.
It said the Website Builder gives users access to pre-built and optimized-for-marketing templates that can be easily customized with a drag-and-drop editor. Each web page is optimized for all devices with just one click, allowing almost anyone to effortlessly build a high-performance website with complete marketing functionality, it added.
Meanwhile, Wishpond’s payment integration allows users to add a ‘buy’ button to their websites and booking calendars to receive one-time payments or provide subscription-based services.
"Wishpond's Website Builder is incredibly easy to use. We used it to set up our website from scratch, which we could add forms, popups, and more to,” the company cited a Wishpond user as saying.
“We run our email marketing from the same platform. All of the marketing functions included in the Website Builder make it a lot easier to grow our business,” the user added.
Wishpond is a provider of marketing-focused online business solutions. Its vision is to become the leading provider of digital marketing solutions that empower entrepreneurs to achieve success online.
The company offers an "all-in-one" marketing suite that provides companies with marketing, promotion, lead generation, and sales conversion capabilities on one integrated platform.
Contact the author at jon.hopkins@proactiveinvestors.com