Bidstack Group PLC (AIM:BIDS, OTC:FTBGF) announced a new commercial partnership for its technologies unit, teaming up with an Asia-Pacific mobile marketing technology company which will take a white-labelled version of the AIM-quoted firm’s in-game advertising platform.
The client will use the platform to create their own in-game advertising business adding both advertisers and publishers & developers.
It is a three-year deal which is set to deliver a passive, recurring revenue stream for Bidstack.
"The commercial partnership announced today is our first tangible step in the diversification of the group's revenue,” said Bidstack chief executive James Draper.
“This is our first technology white-labelling deal which also provides the group with direct exposure to the growing Asia-Pacific market, which represents half of the video gamers worldwide.”
Draper added: "We believe that our pipeline for enterprise technology sales is robust across a broad customer base which includes publishers & developers, platforms, IP and rights holders and esports teams."