Real Luck Group Ltd (TSX-V:LUCK, OTCQB:LUKEF) and its subsidiary companies, doing business as Luckbox, has announced the appointment of Daniel Sanders as the company’s new director of marketing.
The award-winning provider of licensed esports betting, sports betting and casino games said Sanders, a former Tencent Games and Red Bull executive, will be responsible for leading Luckbox's marketing strategy as the company looks to accelerate player acquisition through the second half of 2022, a key component for driving organic revenue growth this year.
“Dan's efforts to bring the Luckbox brand to a new generation of players will be supported by the continued deployment of the company's affiliate strategy, building out a growing network of player referral sites, attracting high-value traffic to our casino product with the aim of driving near-term revenue growth,” Real Luck CEO Thomas Rosander said in a statement.
READ: Real Luck Group reports cash and cash equivalents of C$12.5M in 1Q
“We have the resources to scale our marketing efforts and deliver on our growth strategy deep into 2023,” Rosander added.
Real Luck also noted that it has granted Sanders 250,000 stock options under the company's stock option plan to its directors, employees, officers and consultants at a price of C$0.10 per stock option, representing the closing price of Real Luck's shares on July 4, 2022, exercisable for a period of three years from the date of grant; vesting 10% immediately, 10% six months from the date of grant and 20% every six months after that.
Luckbox offers legal, real-money betting, live streams, and statistics on all major esports and sports on desktop and mobile devices. The company has a business-to-consumer (B2C) platform, and by leveraging shared technology, data, and resources, the company offers an extensive range of betting options for esports tournaments.
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