Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc has said that as part of its previously announced partnership with Barnet Technologies, the companies have launched a new mobile wallet pass loyalty and rewards platform called Bevy Pass.
Bevy Pass, designed for Barnet’s liquor retail and hospitality customer base of more than 500 companies, is a one-tap digital loyalty membership program powered by a mobile wallet.
Through the platform, participating retailers can provide their digital wallet passholders easy and immediate access to loyalty points, stored value credits, e-gift cards or stamp card functionality, Fobi said.
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To add new users, retailers can push an onboarding link by email or text through their Barnet Point-of-Sale (POS) or other customer relationship management (CRM) system to their current customers. Customers can then accept the terms and conditions by tapping 'add to wallet', which adds the new digital loyalty pass into the mobile wallet that comes pre-installed on all iOS and Android phones worldwide, the company said.
Retailers can also promote new sign-ups and acquire new customers through their social media, advertising, in-store digital signage and printed QR codes or use geofencing to push a notification to a customer’s lock screen when they are near the store, encouraging them to come in and redeem points.
For Fobi, the company generates revenue through a one-time setup and onboarding fee, as well as a monthly Software-as-a-Service subscription.
Bevy Pass will also feature Fobi’s PassPro Hub portal, an AI-powered shopper data intelligence platform. This enables retailers to deliver real-time personalized marketing and promotions directly to the mobile wallet pass, based on each individual shopper’s past purchase history.
“As a leading digital transformation provider, we are continuing to strategically unveil the various pieces of our loyalty roadmap,” Fobi CEO Rob Anson said in a statement. “There is a big shift coming with the increased utilization of the Apple Pay and Google Pay mobile wallets, and we have begun to have exploratory conversations with several key payment processors and merchant hardware providers in efforts to enable and deliver a ‘one-tap’ loyalty member rewards and payment solution for brick-and-mortar retailers and their customers."
"I believe our digital wallet pass loyalty and rewards offering is well-timed and very well positioned to support both retailers and shoppers in providing the next evolution in shopper loyalty,” he added.
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