Numinus Wellness Inc has launched a new visual brand identity that will be applied to all its assets, including its clinics, research sites and digital properties, by the end of 2022.
The fresh visual identity, created in partnership with leading creative agency GrandArmy, reflects the essence of Numinus' vision and complements its continued growth as a leading mental health care company providing psychedelic-assisted therapies across North America.
"Numinus has grown significantly since our founding in 2018. Our recent expansion to the US marked a key opportunity to revitalize our brand while unifying our service offerings," Payton Nyquvest, the company's founder and CEO said in a statement.
"Our new updated identity will be instrumental for Numinus as we expand our market presence, drive increased brand awareness, and, ultimately, advance as a leader in psychedelic-assisted therapy and mental health care across North America," he added.
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Numinus branded assets and websites are immediately being rebranded, followed by the rebranding of subsidiaries Mindspace, the Neurology Centre of Toronto, Cedar Psychiatry, Cedar Clinical Research and Foundations for Change later in the year. Numinus expects all assets to be rebranded to showcase one unified brand by the end of 2022.
"We underwent a rigorous rebranding exercise, exploring sacred geometry and symbolism to create a brand that is timeless and engaging, and we can't wait to bring it to life in the coming months," said Danielle Hinan, VP, Marketing at Numinus.
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