The Valens Company (TSX:VLNS, OTCQX:VLNCF) announced that it has secured an exclusive cannabis partnership with Coldhaus Distribution to provide integrated logistics solutions for Valens-branded cannabis products across Ontario, Alberta, and British Columbia.
The cannabis processing services provider said the agreement secures a dedicated field team under a direct-to-store management model for Valens-branded products, driving sales through a robust distribution network.
“Having a major partner like Coldhaus we believe will help accelerate our growth in key markets and create long-term meaningful relationships with retailers and consumers throughout the distribution territory as we increase visibility of our branded cannabis products,” The Valens Company CEO Tyler Robson said in a statement.
READ: The Valens Company announces launch of Quebec-exclusive Bon Jak cannabis brand
“This partnership is a positive step forward for our revenue growth objectives with little to no additional overhead as we are able utilize the expert sales and logistics teams at Coldhaus that will serve as an extension to the Valens team,” Robson added.
The company noted that pursuant to the two-year partnership, Coldhaus in conjunction with Valens will be responsible for store level representation, brand advocacy, distribution route coverage and retail staff education to drive brand visibility and commercial retail presence.
Valens added that it believes by leveraging Coldhaus' direct-to-store management infrastructure it will significantly increase the frequency, reach and touchpoints of its brands as the company continues to penetrate key retail relationships.
Coldhaus is a leading distributor with proven success in building large iconic brands in the beverage industry through robust distribution, according to the company.
The Valens Company provides proprietary cannabis processing services, in addition to best-in-class product development, manufacturing, and commercialization of cannabis consumer packaged goods. The Valens Company's high-quality products are formulated for the medical, health and wellness, and recreational consumer segments, and are offered across all cannabis product categories with a focus on quality and innovation.
Contact Sean at sean@proactiveinvestors.com