My Size Inc (NASDAQ:MYSZ), an e-commerce platform and provider of AI-driven measurement solutions, has announced that it will be an exhibitor and sponsor at the two-day Product Innovation (PI) Apparel New York 2022 starting on June 28, 2022, at the Metropolitan Pavilion, in Manhattan, New York City , NY.
The Israel-based company has created innovative measurement solutions based on its patented algorithms for broad applications in the fashion, shipping and parcel package delivery, and Do-It-Yourself (DIY) industry.
MySize said its newest product, the revolutionary FirstLook Smart Mirror, is an interactive, mirror-like touch display that extends the company's reach into physical stores to enhance shopper experience and improve metrics for physical store retailers.
The company said its MySizeID apparel sizing app's AI-driven measurement and data algorithms drive the FirstLook Smart Mirror to help increase sales and reduce returns in a physical store retail environment.
According to the company, FirstLook Smart Mirror's interactive display offers:
- Personalized fit and product recommendations
- 3D "try-it-on" interactive avatar experience
- Speed-shopping and self-checkout
- Integration with any 3rd party point-of-sale system
- Available in multiple sizes and form factors
The firm noted that the physical-digital hybrid mirror is offered to retailers on both a purchase and lease model, both of which include recurring monthly service fees for the MySizeID interactive features.
"PI Apparel New York 2022 is focused on innovative digital products that are changing the landscape of retail, which today is increasingly moving toward a hybrid online-physical experience. Leveraging our uniquely advantageous position, we've deployed our AI-driven, big data, smart phone-based sizing tool, MySizeID, to redefine the use of mirrors in physical retail stores,” MySize founder and CEO Ronen Luzon said in a statement.
“We believe our combined suite of FirstLook Smart Mirror and MySizeID products have the potential to revolutionize the fashion retail buying experience and deliver unparalleled value to retailers," he added.
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