LeanLife Health (CSE:LLP) Inc has announced a partnership with the Asian American Trade Associations Council (AATAC) to distribute its Iron Energy Drinks product line to over 100,000 North American stores.
The energy drink products distributor said the partnership will go into effect immediately and LeanLife expects an immediate increase in Iron Energy product sales, which features a Mike Tyson contract and branding.
“AATAC will be an important strategic partner to help Iron Energy maximize our network and sales potential,” LeanLife Health CEO Anis Barakat said in a statement.
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“On top of that, the fast, efficient AATAC onboarding will help us see results sooner rather than later,” Barakat added.
LeanLife noted the Iron Energy product line, which is made of a calculated blend of caffeine, taurine and B Vitamins, was invited to run as a pilot drip program in 400 stores in Florida, and the “impressive” sales numbers sparked an invitation to join the AATAC core program.
AATAC is a national association comprised of smaller buying groups, regional sub-chapters, and more that represent unsurpassed buying power within its niche, according to the company.
Based in Vancouver, LeanLife Health is the exclusive distributor of Iron Energy drink products. The FoodCare Group, the supplier and maker of Iron Energy, is a market leader in Poland’s energy drink market and is a leading brand in the Middle East.
Contact Sean at sean@proactiveinvestors.com