The Good Shroom (TSX-V:MUSH) Company Inc said it has expanded its contract with the Government of Quebec, which has accepted more cannabis products to be sold in stores across the province beginning this September.
The cannabis and beverage products company, which through its licensed subsidiary Teonan Biomedical Inc operates the Nordique Royale and Velada cannabis brands, said it has also increased its product offering in Ontario beginning this October.
In line with its continued mission of cannabis product innovation, the company said it has doubled its current listing of products in Quebec with more traditional hash and hash infused products. It noted that the Quebec cannabis market is the largest in Canada estimated to be over $650 million in sales.
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"We've created a brand that resonates with a specific demographic which creates loyalty to us and repeat business,” the company's CEO Eric Ronsse said in a statement. “The hash community in particular loves our products. Our brands are beginning to have recognition and that's what creates long-term value.”
Since the product launch in Quebec less than six months ago, the company said six out of its nine products have become top sellers in their categories according to quebec.weedcrawler.ca. It has also has a variety of great reviews from key opinion leaders in Quebec's hash consumer community, it added.
The Good Shroom Company operates a portfolio of brands that include traditional cannabis and beverage products. It aims to promote the use of functional ingredients such as probiotics and functional mushrooms in consumer products.
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