Psyched Wellness (CSE:PSYC, OTCQB:PSYCF) Ltd, a life sciences company focused on the production and distribution of health and wellness products derived from the Amanita Muscaria mushroom, has announced that it will be launching its online store today, June 14, 2022.
The company said the online shop is a new distribution channel for its products, and will begin by selling branded merchandise such as t-shirts, hats, hoodies and other accessories.
It added that it is currently testing its eCommerce purchase funnel before launching its extract Calm, the first Amanita Muscaria mushroom extract approved for sale in the United States.
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"A detailed eCommerce strategy is integral for any modern CPG entity. Ours is designed to scale not only our products but also our brand and awareness of the Amanita Muscaria mushroom,” Psyched Wellness (CSE:PSYC, OTCQB:PSYCF) chief commercial officer Matthew Singh said in a statement.
“We chose to start with our merchandise to ensure the consumer experience is perfected before launching the presale of our tincture, Calm,” Singh added, noting that the Calm line of mushroom-derived products with AME-1 is approved for sale in the United States without prescription.
Psyched Wellness (CSE:PSYC, OTCQB:PSYCF) said the launch of the online store is the first phase of its eCommerce approach, which will include third-party sellers.
“We are excited to bring a legal Amanita Muscaria product to the masses for the first time. Huge credit to Del, our Marketing team, and the developers at Spark for a job well done!" Singh said.
Psyched Wellness is in the process of developing a line of Amanita muscaria-derived water-based extracts, teas and capsules designed to help with three health objectives: promote stress relief, relaxation and assist with restful sleeping.
Contact the author at jon.hopkins@proactiveinvestors.com