Bhang Inc (CSE:BHNG, OTCQB:BHNGF) told investors it is complementing its strong position in the cannabis edibles market with the launch of the new Bhang High Roller nano-infused pre-roll, a whole flower product combined with nano-THC that delivers a more effective, efficient, and consistent experience.
Since 2010, Bhang said it has focused on building a legacy around providing its customers with precise, consistent cannabis chocolate products, perfecting a recipe with Bhang's signature cannabis-free taste, and the best premium ingredients.
The Bhang High Roller nano-infused pre-roll add to its legacy of effectiveness and consistency, produced with quality infused flower that is precisely dosed, just like Bhang's chocolates, the company added.
READ: Bhang partners with cannabis marketing agency Petalfast to expand California presence
"When it comes to the pre-roll category, we weren't just targeting market share and shelf-space opportunity - although infused pre-rolls are the second-best-selling pre-roll segment after hybrid/single-strain sales in the US, according to the latest data from Headset," Bhang president and CEO Jamie L Pearson said in a statement. "The product we developed also had to live up to the legacy we've built over the past 12 years.”
Bhang said the new infused pre-roll consists of hand-selected premium indoor flower combined with nano-THC coming in consistently at more than 50% THC, which is 20% more than a standard pre-roll, to deliver a stronger and more enjoyable high. It is available in 1 gram format, carefully rolled in unbleached natural brown papers.
Nano-THC means the THC particles themselves are smaller, meaning the High Roller pre-roll is infused with tiny molecules making the THC easier to absorb, facilitating almost instant onset, it explained.
"The nano-infused process focuses on quality, consistency, and effectiveness, which makes the new product a perfect fit for our award-winning portfolio,” Pearson continued. “Nano-THC is the future of cannabis products and consumers are asking more and more where it's available. We're paying close attention to state legislation and will expand accordingly when the time comes."
Bhang noted that the new product offering will be a significant part of its recently-announced partnership with cannabis sales and marketing agency Petalfast, aimed at expanding its presence in California, and is now ready to be sold in California dispensaries.
Bhang delivers exceptional sensory experiences to consumers through its extensive portfolio of over 50 master-chef-created cannabis, CBD and terpene products including gourmet chocolates, pre-rolls, CBD isolate, and Hempsticks. Its award-winning chocolates are among the top-selling edibles in seven U.S. states and Canada.
Contact the author at stephen.gunnion@proactiveinvestors.com