Animoca Brands Corporation Ltd has become the title sponsor for the MotoGP Grands Prix to be held in Australia and Aragon this year and will hold the same rights for two more Grands Prix next year.
The company partnered with MotoGP in 2019 to create the first non-fungible tokens (NFTs) based on the motorcycle grand prix, which boasts the fastest motorcycle racing in any championship.
These two companies are jointly producing MotoGP™ Ignition, the official MotoGP™ blockchain game – part of Animoca Brand’s REVV Motorsport ecosystem of play & earn games.
From here, Animoca Brands and Dorna Sports – the commercial rights holder for the MotoGP – intend to expand and strengthen their partnership with this title sponsorship.
“Take our collaboration to new heights”
“We’re very happy to welcome Animoca Brands as the title sponsor for Aragon and Australia this season, and two more events in 2023,” Dorna Sports senior director of global commercial partnerships Marc Saurina said.
“We're very happy to take our collaboration to new heights – from the digital world to the track. We look forward to seeing our partnership gain even more exposure as Animoca Brands headlines at these events.”
MotoGP is the top category in the world of motorcycle racing, watched live by a TV audience of more than 400 million viewers each year.
“We are incredibly pleased to deepen our partnership with Dorna Sports as we take over title sponsorship for MotoGP™ Grand Prix events,” Animoca Brands co-founder and executive chair Yat Sui said.
“There is no more distinguished brand in the world of professional motorcycle racing than MotoGP and we are proud to provide our sponsorship and inclusion into the REVV Motorsport ecosystem.”