Bridgeline Digital Inc (NASDAQ:BLIN) has announced that its AI-powered search platform Hawksearch has been chosen by auto parts dealer Belmetrics to support its BigCommerce store inline.
The company said Belmetrics, a family-owned and operated business that supplies automotive and performance shops nationally with hard-to-find hardware, chose Hawksearch to optimize large stock keeping unit environments to personalize and simplify the shopping experience for B2B customers.
“Hawksearch was selected by the hardware distributor as they identified delivering a relevant and frictionless buying experience as one of their business objectives,” the company said.
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It added that Hawksearch was ideal for auto parts and hardware distributors as it is capable of distinguishing minute differences in items such as nuts and bolts to recommend the most relevant products.
Bridgeline CEO Ari Kahn said the company was looking forward to working with its partner to deliver the right products to their customers.
“It’s always exciting when B2B distributors find that Hawksearch is designed and best suited for their specific business needs,” Kahn said.
Bridgeline Digital helps companies grow their online revenue by increasing traffic, conversion rates, and average order value.
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