Perk Labs Inc said it has signed a letter of intent with SoyTalk Dessert Inc under which it will build SoyTalk a custom branded app.
The company, which is helping restaurants transition to the digital economy through its Perk Hero platform, also said it has received interest from many other restaurants.
"We are more than thrilled to work with the great management at SoyTalk on building a powerful custom branded app for their establishment featuring ordering, payment and loyalty, that will help them directly connect with their customers," Perk's interim VP of sales, Justin Strange said in a statement.
"We have many other restaurants in our pipeline that are really excited to partner with us and we are pleased to see such a high level of interest," he added.
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Perk's custom branded apps are built on the Perk Hero platform and leverage its downloadable merchant app, merchant web portal, and powerful features such as mobile ordering, contactless payment, digital wallets and loyalty.
Noting the high cost of using third-party delivery providers, Strange said Perk’s custom branded app product “is an economical and profitable way for restaurants to have the same level of engagement with customers without having to sacrifice 30% of every order".
“Our ‘Restaurant Rescue’ program is designed to help restaurants disconnect from the addiction of third-party apps and regain strong and meaningful relationships with their customers. We are building our technology for the future of hospitality: affordable solutions for restaurants with no strings attached," he added.
Perk CEO Jonathan Hoyles said the company sees custom branded apps as a significant immediate software-as-a-service (SaaS) revenue opportunity.
“We've invested considerable time and effort into our web-based Digital Dine-in product and custom branded app offering. Both products are valuable tools for restaurants to better serve their customers and streamline their business. Our sales and marketing team is now laser-focused on signing up customers and placing these valuable tools in the hands of restaurant owners," the CEO concluded.
Contact the author at jon.hopkins@proactiveinvestors.com