Bridgeline Digital Inc (NASDAQ:BLIN) has announced that its natural language processing (NLP) site search product, Celebros, has been chosen by another sports retailer, Michael Murphy Sports and Leisure, on the AB Commerce platform.
The cloud-based marketing technology software provider said Michael Murphy has selected Bridgeline for a multi-year subscription after testing five competing site search products.
“We’re excited to see another win from our partnership with AB Commerce,” Bridgeline Digital CEO Ari Kahn said in a statement.
READ: Bridgeline Digital says AB Commerce prescribes Celebros to treat multiple pharmacies' growth strategies
“We look forward to helping our customers grow in collaboration with our partner,” Kahn added.
The company noted the contract adds to the number of online sporting goods stores Bridgeline provides site search solutions to internationally.
Bridgeline’s Celebros is AI-powered and differentiates itself from others with its NLP capabilities, processing and analyzing search inputs to return accurate results despite minor discrepancies that are common in human language, according to the company.
Woburn, Massachusetts-based Bridgeline is a digital engagement company that assists customers in maximizing the performance of their digital experience from websites and intranets, to online stores and marketing and promotional campaigns.
The company’s platform integrates web content management, e-commerce, marketing automation, site search, authenticated portals, social media management, as well as translation and web analytics to help organizations deliver enhanced digital experiences.
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