Perk Labs Inc. (CSE:PERK, OTCQB:PKLBF), which is helping restaurants transition to the digital economy through its Perk Hero platform, revealed that it has signed a franchise agreement for the territory of Downtown Toronto.
The Vancouver, British Columbia-based company is the owner of Perk Hero, a mobile commerce platform aimed at empowering business owners with the digital tools to make customer experiences more engaging and convenient.
"We are delighted to be expanding into the Toronto area. Our whole team invested a substantial amount of effort into our product over the last few months to set us up for scalability on the East Coast," said Perk Labs interim VP of sales, Justin Strange, in a statement. "We've received substantial interest in Toronto and the surrounding area from both prospective franchisees and restaurants and we are energized by the prospect of bringing our solution to so many great operations in the Toronto area.”
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Strange noted that the team at Perk Hero is “excited” to welcome its new franchisee, an accomplished entrepreneur, with years of experience operating his own successful enterprise as a supplier to restaurants.
“We plan to work closely with our franchisee to grow the Perk Hero brand in the downtown Toronto area where the demand for technology in the hospitality industry is very high,” added the Perk executive.
Strange noted that the company will continue the momentum for its "Restaurant Rescue" program, designed to help restaurants navigate the post-pandemic world facing challenges with labour shortage and high inflation.
Through Perk Hero, franchisees can offer restaurants a solution that provides the convenience of mobile ordering and payments, combined with a powerful digital loyalty program and customer relationship management software, said the company.
Perk Labs pointed out that unlike brick-and-mortar franchises, as a Perk Hero digital franchisee, owners don’t have to take on significant overheads, but can build a growing recurring software-as-a-service (SaaS) revenue stream in their local marketplace.
All franchisees have access to Perk Hero's online portal that provides powerful analytics, merchant management, promotional tools, support, and training, said the company.
"Perk Hero offers a unique opportunity for franchise partners to own a leading-edge technology business and offer restaurants access to a solution to the paralyzing labour shortage and the skyrocketing inflation" said Perk CEO Jonathan Hoyles. "We are thrilled to partner with our new franchisee and bring our powerful software solution to restaurants and their guests in Toronto."
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