Irwin Naturals Inc. (CSE:IWIN) said it has licensed its brand to BeneLeaves Ltd, an Ohio manufacturer of cannabis products, allowing BeneLeaves to produce and distribute formulas such as Irwin Naturals' Power to Sleep with THC.
“It is clear that the value of our highly trusted brand, known by over 100 million people, is recognized by operators in the cannabis industry,” CEO Klee Irwin said in a statement. “With this agreement, the third in one month, we will now have our THC augmented products in states with 2021 cannabis sales of around $8.7 billion.”
The company noted that BeneLeaves is one of the largest in-state manufacturers and distributors in Ohio, with a reputation for quality of product and service, as well as a strong focus on driving rapid growth.
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"Adding the Irwin Naturals brand to our portfolio is a game-changer for us and the Ohio market,” BeneLeaves president and CEO Bill Williams Jr said. “To have a brand that is trusted by millions entering the sector is a validation of the mainstreaming of medical cannabis, and will help further erode mental barriers to adoption of this amazing plant. We are proud to have been selected as the Irwin Natural partner to bring these amazing products to the people of Ohio.”
Irwin Naturals has been a household name and best-in-class herbal supplement formulator since 1994. Its growing portfolio of products is available in more than 100,000 retail doors across North America, where nearly 100 million people know the Irwin Naturals brand. It is now leveraging its brand to enter into both the cannabis and psychedelic industries.
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