4GLOBAL PLC (AIM:4GBL) has launched its CitiHub platform to provide local authorities and city administrators plan and invest to improve the level of sports and other physical activities in their communities.
Using CitiHub to analyse local data from leisure centres, community participation programmes and other private and public activity sources, the Chiswick-based company said it can identify "activity gaps" and devise strategies to help get citizens more active, using funding and investment to create "a more productive community".
Eloy Mazon, chief executive of 4GLOBAL, said: “Considering the events of the past two years, inactivity throughout the UK has reached a critical level and is one of the biggest cause of spiralling healthcare costs. Together, with CitiHub we can address the increase in lifestyle-related diseases and the adverse effects on society through the transformative power of physical activity and harnessing the power of sport.”
The company, which floated on AIM in December, said its platform includes the Activity Trend Dashboard, which gives local authorities and city administrators the ability to plan programmes and interventions based on audiences and demand, and the Social Value Calculator to accurately measure in monetary terms the social impact of interventions and investments.
Users of the platform can filter data sources and analyse data according to age, gender, and other variables, while a benchmark tool allows comparisons with other cities, areas or the rest of the country.
All in all, it draws more than 1.3bn data points about the physical activity of over 14mln people, the company said.