ARMM (OTCQB:ARMM) Inc has announced the appointment of Jacob Herman to its board of directors, effective immediately.
The firearms lifestyle platform noted that Herman is global sales director for Blackwater Worldwide, where he develops and leads sales initiatives that include developing partnerships with direct sellers and major buy group customers. Prior to joining the Blackwater Worldwide management team, he founded a successful consulting firm in the outdoor space where he built a deep knowledge of the shooting industry.
“We are honored and excited to welcome Jacob to our team,” ARMM founder and CEO Mark Lawson said in a statement. “His deep knowledge and expertise within the firearms industry, coupled with his unique vision of the current market opportunities brings an invaluable skill set to the company,” he added.
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Other companies Herman has worked with include Polymer 80, Century Arms, Canik, Head Down Firearms, S&B Watches, and Tactical Kinetics to develop sales programs that develop program integrity and that provide customer trust for their clients, ARMM said. He sits on the Federal Affairs Committee and the Hunter Action Fund for Safari Club International. He is an avid hunter, licensed ham radio operator, certified scuba diver, and is a life member of the NRA, SCI, and WSF, the company added.
ARMM is a firearms lifestyle platform focused on self-reliance and is disrupting the $51 billion consumer firearms and rugged outdoor recreational market. The platform includes an app in which users can take safety & training courses via the ARMM Academy, access firearms insurance products, firearms-related apparel and accessories, and engage with like-minded outdoor enthusiasts while gaining exposure to favorite brands.
The firearms industry has seen exponential growth during the coronavirus (COVID-19) pandemic. According to National Shooting Sports Foundation (NSSF), from August 2020 to August 2021, close to 10 million Americans purchased a firearm for the first time, and approximately 40% of those purchasers were women. With a majority of firearm-related processes still paper-based, ARMM feels the industry is ripe for technological disruption.
Contact the author at stephen.gunnion@proactiveinvestors.com